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Imparta becomes Microsoft Gold Partner

Imparta Announces Its Membership in the Microsoft Gold Certified Partner Program

Imparta today announced it is a new member of the Microsoft Gold Certified Partner Program. Imparta helps companies to improve their sales and marketing effectiveness through a range of human and software-based diagnostic, training and reinforcement products. The company has been named as a Microsoft Gold Certified Partner for Software Products in recognition of its commitment to the Microsoft platform and its proven track record of developing robust and reliable software products.

“Imparta is delighted with our new status as a Microsoft Gold Certified Partner for Software Products," said Richard Barkey, CEO of Imparta. "The appointment reflects the high standards of our existing range of award-winning simulations and tutorials, but also our ability to create and customise robust training software for our clients. This combination of capabilities allows us to meet clients’ needs for much less than the cost of a fully customised solution, and the resources provided through our Gold Partner status will allow us to continue to enhance both sets of offerings."

The Microsoft Gold Certified Partner Program provides a way for customers to identify companies that have proven their commitment and expertise in one or more specialized areas when delivering Microsoft technologies. Microsoft Certified Partners need to meet a higher set of criteria for each category, including enhanced certification and a portfolio of real-world customer references, and are thus identified as the most skilled partners in specific solution areas.

“Given the number of choices in software products in the market today, customers need to quickly learn who is committed to integration and testing,” said Allison Watson, Vice President of the Partner Programs Group at Microsoft. “They need to be assured that a software provider has a policy of platform testing and integration. With commitments to the Microsoft Windows and .NET platforms, Imparta has clearly demonstrated that its software products are robust and credible. Microsoft is pleased to have Imparta as a Gold Certified Partner for Software Products.”

This appointment echoes the commercial success of Imparta’s blended approach to sales training and performance improvement: the company has approximately quadrupled revenues over the last two years – a time when many training companies have experienced declining sales.