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26 Mar 2012 BE Techniques Deliver Business Results
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Imparta Launching New Bevahioural Economics Research
Procter, the service and cultural change division of Imparta, in partnership with its research team (Davies Hickman Partners), is launching a new research project into Behavioural Economics and the application of ‘NUDGE’ to customer communications.
Behavioural Economics is a group of over 20 powerful behavioural techniques such as loss aversion, distinction bias, language framing and social norms – which have been proved in trials to influence people’s perceptions and decision making. (read more)
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