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11 May 2010 New white paper - 'Trust Flutters'

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Why Imparta

When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.

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Imparta Ranked Highly in ESR’s Sales Training Vendor Guide

Imparta has been ranked among the top three global sales training companies in the depth and effectiveness of their solutions, by the US-based consultancy ES Research Group (ESR).

ESR’s Sales Training Vendor Guide (now in its 3rd Edition) is an industry-leading analysis covering 23 major companies in the sales training and sales effectiveness space. Imparta was the only company to be ranked among the top vendors in all four of the key dimensions:

Results Measurement
Deployment of Technology
Rigorous Sales Methodology
Formalized Customization Programs

The report goes into significant detail on Imparta’s capabilities. It notes that “all [reference customers] reported that Imparta met or exceeded their expectations”, and “we were particularly impressed with Imparta’s simulation-based learning … this is really a leading-edge application of technology to learning”.

The authors observe that “A combination of strong methodology, i-Coach technology and management training makes for a powerful reinforcement process.” They conclude: “In our opinion, Imparta is a leader in the breadth and depth of solutions with a broad range of courses suitable to a wide range of audiences.”

Richard Barkey, Imparta’s founder and CEO, commented: “ESR shares many of the views we hold strongly at Imparta. Perhaps the most important is that to succeed in building sales or marketing excellence, you have to combine an excellent methodology with effective learning and reinforcement; training on its own is a waste of time and resources. Because of this shared understanding, I am absolutely delighted by the recognition that Imparta has received in this landmark report.”

Imparta also practices what it preaches – the company has an internal Sales Academy to drive its own performance, and so far in 2009 sales are 15% higher than last year – itself a record year.

For more information, please feel free to contact:

Richard Barkey,CEO
Rob Barham, Head of Sales

Both can be reached on +44 (0) 20 76108800.

- Ends -

ES Research (ESR) is the leading independent source of intelligence and advice on sales training approaches, technologies and tools, as well as the companies that provide them. ESR’s mission is to cost-effectively, and without bias, provide sales and sales training organizations, from Fortune 10 companies to start-ups with what they need to know and do to maximize their sales effectiveness through the employment of tools, process and training. ESR website: http://www.esresearch.com

The ESR Sales Training Vendor Guide is published annually to help organizations significantly increase the return on sales training investment. It is the only unbiased report of its kind, and examines the leading training and consulting vendors, their strengths and weaknesses, and the specific sales skill problems that they address.