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Imparta Supports Business Bridge Initiative - Press Release
Imparta Supports Business Bridge Initiative to Build Business Capabilities in the Developing World
Imparta, a global company that builds capabilities across sales, marketing and service, has partnered with The Business Bridge Initiative to bring high quality business education at a low cost to entrepreneurs on a global scale.
The Business Bridge Initiative is a charity that aims to improve the skills and knowledge of individuals who would not normally be able to afford a formal business education. The goal is to help boost entrepreneurial activity wherever there is a need, especially in the developing world. The initiative is working in South Africa and Ghana and currently exploring further countries in Africa.
Imparta is providing the e-learning, content and learning design for the Initiative at a charitable rate, using modified versions of its award-winning programmes. A successful pilot has been completed and the Initiative will go on to cover four main topics: ‘How to Win Through Sales’, ‘How to Win Through Marketing and Strategy’, ‘How to Win Through Finance’ and ‘How to Make Things Happen.’ Each topic contains 8 modules which combine online learning with face-to-face tutoring by trained business school alumni. The training is delivered through a network of local hubs provided by the Initiative’s global partners.
Michael Hay, Project Director of the Business Bridge Initiative (and a Non-Executive Director of Imparta) commented “The universal feedback from students, channel partners, tutors and external stakeholders is that the intellectual integrity and design quality of the Imparta materials is extremely high. The blend of online and modular classroom learning is ideal as it combines deep learning with application to real-world problems and opportunities. The impact on the businesses and careers of the pilot group has been significant.”
Richard Barkey, CEO of Imparta added “It’s an enormous privilege to be able to contribute to what is an extremely important initiative, helping small businesses and individuals in the developing world to pull themselves out of the global recession. Imparta’s mission is to have a sustainable impact on its clients’ performance, and I’m delighted to have this opportunity to extend that assistance to people we would not normally be able to reach.”
Notes for Editors:
For further information or to arrange an interview, please contact Emily Perry or Emma Price at Communications Management:
Emily Perry - emily@communicationsmanagement.co.uk / 01727 737 982
Emma Price - emma@communicationsmanagement.co.uk / 01727 733 886
Imparta Ltd. improves its clients’ business performance in the areas of sales, marketing and service, using highly practical and researched approaches, and an integrated solution that goes well beyond simple training interventions. Imparta’s Capability Building® system combines assessment, training, coaching, application tools and measurement, using leading edge technologies to create sustainable performance improvement. Imparta was ranked among the top three global sales training companies by the US-based consultancy ES Research Group in late 2009.
Founded in 1998 by Richard Barkey, Imparta is based in London but operates around the world. Clients include GE (Imparta is a primary provider of sales training to GE's global salesforce), O2 (for whom Imparta runs a major Sales Academy, a Marketing Academy, and Retail Academy), Lloyds TSB, Intelsat, Hewlett Packard, Alcatel-Lucent, Motorola and the WPP Group. Imparta is backed by GE Capital, and the Board includes senior professors from INSEAD and London Business School.
The Business Bridge Initiative aims to provide high quality business education for virtually no fee on a global scale to those individuals who would benefit. We will achieve this through online learning augmented by face-to-face tutoring by trained business school alumni delivered through a network of local hubs provided by our global partners, working with a leading business school to ensure program quality and best business education practice.
The Initiative was founded by Michael Hay, Professor of Management Practice in Strategic and International Management and Entrepreneurship at London Business School. Michael was Deputy Dean and Secretary of the School for five years until December 2006 and Acting Dean of CIDA City Campus in Johannesburg in 2007. Michael is co-founder of the Global Entrepreneurship Monitor which, starting with 10 countries in 1999, now examines the nature and impact of entrepreneurial activity in more than 50 countries around the world.
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