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Imparta’s 10th year innovation helps pressured retailers

Retailers need to make the most of every customer interaction to win sales and – as this becomes more critical in a worsening trading environment – sales and marketing specialist Imparta is launching some innovative support as it hits its 10th anniversary year.

With a track record of award-winning training simulations, Imparta enters its new decade with an expanded team and offering, including new retail simulation technology designed to help their clients’ in-store staff to increase like for like sales.

By making use of leading-edge computer technology, retailers can address their need to train large numbers of staff with high-quality and consistent training and benefit from scale efficiencies.

The retail simulation is designed to give accelerated experience in applying a powerful customer-focused sales approach. It can be tailored quickly from one product to another, and works in product launch situations as well for sales improvement.

‘Our new technology was designed for fast and cost-effective simulation creation’ said Richard Barkey, Imparta’s CEO, ‘and while it’s first being deployed for a telecoms company, we expect to be moving rapidly to other retail areas. Clearly the timing is right - if fewer shoppers come through the door, retailers that are better at getting them to choose and buy will beat the market … and what the salesperson says and does is the key influence at that point.’

Imparta itself has been building its own capability to face a tougher business environment by expanding its team with the appointment of senior staff in business development and consultancy roles:

Ian Cummings, an expert in the logistics industry who has built sales in international and emerging markets at global company DHL, will strengthen Imparta’s knowledge and help to develop its expanding overseas business.

Martin Tranter brings experience in the financial sector, built at companies such as HSBC and Zurich Financial Services. He was responsible for building their capability in sales and management and leading major change initiatives to support performance.

Rolf Sohner, has over 10 years experience in the e-Learning and simulation based learning industry, and has helped companies improve their business performance through effective use of blended learning solutions. Some of these companies include, Mazda, NAB, GE, AXA, and Australia Post.

David Vachell joins Imparta from his past post as Head of Learning Strategy and Policy at BT Global Services where he focused on sales force transformation and development strategy. David optimised global learning programmes to demonstrate their strategic impact on the business, and generated over 400% ROI on investment in professional development activities for salespeople.