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04 Jul 2008 Sales Academy Developed by O2 and Imparta Wins Award

Business Performance

Expert blended learning can accelerate your business performance.

Why Imparta

When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.

CNBC Interview

Imparta CEO, Richard Barkey, raises questions all business leaders should ask.

Play interview.

Business Impact

What clients say about our impact on their business.

Ed Konrad

Ed Konrad has over thirty years experience in sales leadership, facilitation of sales training programs, coaching, team building, and change management.

Ed has provided expert facilitation and leadership to high focus corporate sales initiatives with IBM, General Electric, Lucent Technologies, MeadWestvaco, Owens Corning, PPG, and other Fortune 500 clients. He has delivered over 200 selling workshops to more than 3300 participants, and is certified in the following sales training programs:

Imparta's Creating Client Value, and Coaching Client Value (developed from Neil Rackham’s Rethinking the Sales Force)
Huthwaite's SPIN Selling, and Coaching for Sales Effectiveness (developed from Neil Rackham’s Spin Selling)
IBM's Global Sales School, focused on college graduates in first sales position
IBM's Signature Selling Method (developed from Michael T. Bosworth’s Solution Selling, the TAS Group’s Target Account Selling, and the Consultative Team Selling Process)
BayGroup International's Situational Sales Negotiation

Ed has utilized his expertise in the custom development of sales training content, role-plays, and planning tools. He has led planning workshops with major IBM account sales teams, focused on applying tools and skills to develop sales strategies for high leverage customer opportunities. As a part of IBM's e-business initiatives, Ed trained IBM Business Partners on evaluating customer needs, understanding e-business solutions, and preparation for certification exams. Ed has also provided consulting services to firms on business development and sales management.

Ed has held numerous management and executive positions at IBM, including general manager of a large sales branch office, and manager of U.S. advanced sales training. In IBM’s customer training division, he held executive positions of worldwide curriculum management, and worldwide Business Partner program development. Ed is a graduate of the Pennsylvania State University, and resides in Atlanta.