About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Expert Coaching
Reinforce learning at work through expert coaching.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
High Impact Workshops
High impact workshops linked to real business issues.
Online Tutorials
Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com
Apply
Imparta's research shows that the right follow-up to a training event can increase the take-up of new behaviours from as low as around 13% to close to 80% of a target population. Indeed, we are frequently engaged by clients who have already spent large sums on training in sales and marketing, but have yet to see a return on that investment. For more information, read our white paper on Why Sales Training Doesn't Work.
One of the most powerful determinants of impact is how quickly and effectively the participants apply their new skills. We offer a number of tools and approaches to encourage and support that application. Please click on the following for more information:
We also place a great deal of emphasis on the coaching provided by your own managers. For more information, see the section on coaching.
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