About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Expert Coaching
Reinforce learning at work through expert coaching.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
High Impact Workshops
High impact workshops linked to real business issues.
Online Tutorials
Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com
Campaigns
A well-trained manager will able to coach around both ability (“skill”) and motivation (“will”) in order to improve and maintain performance. However,at least one formal intervention after the initial training can have a significant impact on both dimensions, across the board.
Imparta’s Campaign approach has been designed specifically to meet this need and can help you to achieve huge leaps in the take–up of new skills – from 30% adoption to around 80%.
A campaign is a short, sharp sequence of activities that reinforces the initial training and links to a specific, measurable business objective. A campaign builds:
- Skill, by focusing on one key competence or activity (such as identifying new opportunities, or winning in competitive situations), “deep-diving” into it and drilling your team in the skills required with intensive coaching from the faculty members;
- Will, by showing people very clearly the consequences of not performing well, and by creating a buzz around measurable success stories.
Campaigns also provide a channel for the organisation to address topical issues (such as how to respond to a new competitor entry, or a dip in conversion rates).
Each campaign typically runs over 3 months, and is structured as follows:
| Initial communication: | 1-Day workshop session: | Ongoing coaching: | Second communication, half-way: |
|---|---|---|---|
| Explain focus. Demonstrate potential. Explain "rules of the game". Build personal need and understanding of consequences. |
Drive application of skills in controlled environment so can measure cost of poor performance. Model success. Apply to real accounts so people can see "how it's done". |
Hold their feet to the fire! Increase regour in ongoing coaching. Advanced coaching pack. Help desk support. |
Focus on Quality and Quantity. Measure Impact and create buzz. Build competitive spirit. Provide reminder of: What/why Success Stories |
As with most Imparta programmes, the output includes a specific set of measurable results including new business won as a result of the initiative.
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