About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Expert Coaching
Reinforce learning at work through expert coaching.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
High Impact Workshops
High impact workshops linked to real business issues.
Online Tutorials
Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com
Mastery Level and Beyond
Achieving mastery of any subject is a cumulative process. The approaches encompassed in the IMPACT+ Toolkit are proven to embed improved skills and behaviours, but even once that has been achieved, there is still potential to make further economic gains.
Mastery courses build on the skills that have already been learned, raising the bar and teaching more sophisticated approaches that can generate significant further improvements in performance.
Excellent results can also come from extending the training to related subjects. For salespeople, this might include commercial acumen, negotiation or strategy (so that they understand the customer’s business in much more detail). For marketers, it often includes cross-training in adjacent disciplines so that they are better able to manage the interface between departments and create a joined-up approach.
Finally, investing in the skills of other functions within the business can also generate significant returns. For example, training service and technical staff in a subset of sales skills can improve account management and opportunity identification.
Copyright © Imparta 1997-2007
