About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Expert Coaching
Reinforce learning at work through expert coaching.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
High Impact Workshops
High impact workshops linked to real business issues.
Online Tutorials
Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com
Identify
Improving an organisation's sales and marketing performance requires preparation. The key steps are:
- Assessment/Needs Analysis, to make sure you are solving the right problems and to understand how serious they are (so that you dont over-invest in solving them);
- Outcome Mapping, at both the micro and macro level, so that measurable goals are designed-in from the start and can be tracked;
- Alignment meeting, to ensure that all stakeholders, along with your systems and processes, will support the new way of working rather than the old one;
- Tailoring, to create interventions that are relevant for each group a key determinant of success in changing behaviour.
Please click on the headings or the navigation bar on the left to explore these topics in more detail.
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