About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Expert Coaching
Reinforce learning at work through expert coaching.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
High Impact Workshops
High impact workshops linked to real business issues.
Online Tutorials
Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com
Outcome Mapping
Once you have identified the specific issues and opportunities to address, Imparta's Outcome Mapping tool pinpoints the specific, measurable business outcomes to be achieved, and maps these onto the hard and soft performance levers you will need to pull to get there, from knowledge and skills to processes and culture.
Example business outcomes include:
- Reduced sales cycle time
- Increased deal size
- Increased account penetration
- Improved success rate in competitive situations
- Improved account rentention
- Increased share in specific product or customer segments
The mapping process ensures that everything that follows is focused on achieving those specific outcomes, and that the organisation knows what success looks like. At this stage we also work closely with you to apply the IMPACT+ toolkit to create a phased implementation plan with clearly defined milestones.
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