About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Expert Coaching
Reinforce learning at work through expert coaching.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
High Impact Workshops
High impact workshops linked to real business issues.
Online Tutorials
Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com
Tailoring & Customization
There is strong evidence that training must be relevant to be effective.
- The skills and knowledge covered must be appropriate to the role of each group (different marketing disciplines, or account management vs. new business acquisition, for example) and the specific issues being addressed. Furthermore,
- The practice element should ideally take place in a realistic context in order to facilitate application back on the job, and so that the attendees can see a clear payoff from adopting new skills.
We are usually able to achieve this level of relevance at a modest cost by taking advantage of the modular nature of our existing course materials, and by being efficient in the way we approach the tailoring process. This can include:
- Adding or removing modules to reflect the specific issues being addressed;
- Creating course variants for different groups, while preserving the same language and philosophy across the organisation;
- Tailoring role-plays, exercises and examples to your business;
- Tailoring work-flow tools and e-learning (if necessary).
We are also able to undertake more substantial customization and to build courses, e-learning and simulations from the ground up.
Imparta's extensive experience makes any of these options a straightforward process. We offer content expertise, learning design capabilities, industry-leading creativity and software development capability. We have a closely defined development process, and we are a Microsoft Gold Certified Partner for software development.
We also recognise that we don't operate in a vacuum; we are comfortable building on and enhancing methodologies already in place in the organisation, and working with other vendors where appropriate.
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