About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Expert Coaching
Reinforce learning at work through expert coaching.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
High Impact Workshops
High impact workshops linked to real business issues.
Online Tutorials
Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com
Track
Running a training course with no measurement is like flying a plane with your eyes closed – you have no way track your progress along a given course, or to correct any deviations from your course.
Imparta has a dedicated ‘Client Impact’ team that tracks, analyses and reports on the impact of our training activities at several levels, based on the Kirkpatrick model:
- Level 1: Reactions. Participants’ reactions to the training content, approach and faculty are measured using on-the-spot evaluation forms. We also hold discussions to identify what’s working well and any areas for improvement, and regularly update our programmes to reflect this information.
- Level 2: Knowledge. Learning is measured using a post-workshop, scenario-based test designed to assess if people have learned not just how to define the concepts taught, but how to apply them.
- Level 3: Behaviour. The transfer of learning to everyday activity can be measured using behavioural assessments. These give a reading of how the learning has changed what people actually do.
- Level 4: Business Impact. Linking training to business results is always difficult, not least because are there are so many variables involved. However Imparta has a number of effective techniques to measure how new skills are contributing to organisational success.
In the case of a full Academy roll-out, these measurements often feed into an accreditation process that ensures the relevant capabilities are deeply embedded in the DNA of the organisation. We can also work with clients to align them with your existing performance management and review processes.
Accreditation often falls into three major phases – bronze, silver and gold – that line up with levels 2-4 of the evaluation mode.
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