Aligning Sales and Marketing
What is the programme about?
The tensions between sales and marketing departments are evident in many organisations. The existence of these tensions is not surprising, as the departments compete for budget and rely on each other for their success. Because of this interdependency, they can blame each other for failures. This tension is a source of lost opportunity and inefficiency in many organisations.
This programme helps marketers understand how salespeople operate and sell, and how marketing can underpin and influence their success. Marketers are given planning tools as well as practise in refining propositions and developing communications that optimise the performance of their sales channels.
Who will benefit from the programme?
All marketers involved in developing strategy, communications or propositions for sales channels.
What challenges will this programme help you address?
- Increased Revenues: Salespeople will have the optimal tools and resources they need to build their pipelines and drive revenues.
- Customer Satisfaction: Customers will receive greater value from their interactions with the sales teams leading to higher engagement and satisfaction.
- More Successful Launches: An aligned approach between marketing and sales leads to more impactful, successful launches. The buying criteria of the customers will be understood and anticipated and sales people fully briefed and resourced.
- Stronger Organisational Alignment: A stronger working relationship between marketing and sales will lead to on-going improvements in performance and effectiveness as information is better shared and opportunities tackled together.
Contact us about
WP provides a robust and creative process for the development of new propositions, equipping marketers to identify and scope the size and achievability of an opportunity, drive insight from customer data and engagement, creatively develop ideas to stretch and optimise the proposition and plan for its development and executionRead more...
S&P draws on a range of strategic marketing tools and concepts to help participants consider ways to improve competitor analysis, boost their understanding of the issues shaping their marketing plans and drive value innovation in their markets. Integrates top-down and bottom-up planning to improve the quality of the overall strategic marketing planRead more...
LB addresses the importance of interpreting and executing against a brand’s positioning for the purpose of company differentiation, exploring examples of value creations and destruction in brand value, and analysing existing and ongoing campaigns for brand alignment and opportunities to build and reinforce the brandRead more...
CRM – demonstrates how to find, interpret and apply data to support decision making, heavily tailored to participants’ level of experience, the information sources they have access to, their roles and intended use of the data, and the day-to-day business challenges they faceRead more...