What is the programme about?
Individuals and teams can get stuck in a channelled way of thinking that prevents fresh new solutions coming to the surface. This programme gives marketers the opportunity to test creative thinking techniques on live business opportunities.
The programme has a focus on application – only techniques that can realistically be used by individuals or teams in the workplace are tested.
The habits and behaviours of creative thinkers are explored and examples of fresh, creative thinking across multiple forms, media and channels are shared.
Who will benefit from the programme?
All marketers involved in strategy and all those who work with or develop propositions and communications, or those who need to tackle business challenges or opportunities in a new or different way.
What challenges will this programme help you address?
- Improved Problem Solving: Marketers will be able to look at opportunities and challenges in new and different ways.
- Creative Solutions: Ideas and solutions will be wider ranging and more creative than previously. External ideas and influences will help deepen and strengthen ideas.
- Stronger Propositions: New propositions will go beyond the obvious; creative techniques allow for good ideas to be stretched, built upon and refined to maximise their impact.
Contact us about
WP provides a robust and creative process for the development of new propositions, equipping marketers to identify and scope the size and achievability of an opportunity, drive insight from customer data and engagement, creatively develop ideas to stretch and optimise the proposition and plan for its development and executionRead more...
S&P draws on a range of strategic marketing tools and concepts to help participants consider ways to improve competitor analysis, boost their understanding of the issues shaping their marketing plans and drive value innovation in their markets. Integrates top-down and bottom-up planning to improve the quality of the overall strategic marketing planRead more...
LB addresses the importance of interpreting and executing against a brand’s positioning for the purpose of company differentiation, exploring examples of value creations and destruction in brand value, and analysing existing and ongoing campaigns for brand alignment and opportunities to build and reinforce the brandRead more...
CRM – demonstrates how to find, interpret and apply data to support decision making, heavily tailored to participants’ level of experience, the information sources they have access to, their roles and intended use of the data, and the day-to-day business challenges they faceRead more...