Delivering Value Through Effective CRM
What is the programme about?
Marketers have access to more information, from more sources, than ever before. For data analysts, the challenge is in how to prioritise and drive value from all this information. For marketers, it is about knowing when and how to make best use of the data.
This programme demonstrates how to find, interpret and apply data to support decision making. It is heavily tailored to the level of experience of the attendees, the information sources they have access to, their roles and intended use of the data, and the day-to-day business challenges they are facing.
Who will benefit from the programme?
Marketers involved in acquiring, retaining, or developing customers or the customer journey.
Analysts involved in the collection of data and its interpretation.
What challenges will this programme help you address?
- Data Explosion: Delegates are shown how to look for and decide on the best data sources.
- Profitability: Techniques are demonstrated and practised for measuring the profitability of different customer groups.
- Planning: The programme builds skills in exploiting data to plan, measure and drive campaigns.
- Insight: The critical role of data as a window to customer behaviour and insight is explained and tested.
Contact us about
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