You are: 

Imparta

This email address is being protected from spambots. You need JavaScript enabled to view it.

Resources

You don't appear to have downloaded anything from Imparta.com before. Please enter your email address, just this once and press submit to continue.

Developing Winning Propositions

WP provides a robust and creative process for the development of new propositions, equipping marketers to identify and scope the size and achievability of an opportunity, drive insight from customer data and engagement, creatively develop ideas to stretch and optimise the proposition and plan for its development and execution

What is the programme about?

This programme provides a robust and creative process for the development of new propositions. It equips marketers to identify and scope the size and achievability of an opportunity, drive insight from customer data and engagement, creatively develop ideas to stretch and optimise the proposition, and plan for its development and execution.  

Who will benefit from the programme?

All marketers involved in generating ideas for, developing or communicating propositions.    

What challenges will this programme help you address?

  • Proposition Development: The programme enables marketers to develop and plan propositions that respond to live, properly identified business needs.
  • Fresh Thinking: Participants are given techniques to help them break out of conventional thinking patterns.
  • Customer-centricity: Ideas are generated from customer insights; the customer is placed firmly at the heart of the process.
  • Optimising Propositions: Often propositions are sub-optimised because their potential across different customer grouping, channels, or media are not fully considered. This programme encourages delegates to stretch and extend their thinking to ensure propositions are developed to their full potential.

 

FaLang translation system by Faboba

I am...

Tools

  • Explore your priorities

    Explore Imparta’s thinking through the lens of your business priorities

  • Estimate the impact

    Estimate the impact of Sales training to help create a business case for change

  • Design your solution

    Scope out how you could make training stick, using our Capability Building® System

  • Compare vendors

    Clarify your decision criteria & download a customised spreadsheet