Living the Brand
Living the Brand
What is the programme about?
Marketers need to lead from the front when it comes to interpreting and executing against a brand’s positioning. If marketers are not 'living the brand’, the rest of the organisation will be paying no more than lip service.
This programme reminds marketers of why the brand is so important in differentiating the company, and shows how ‘living the brand’ goes far beyond choosing the right fonts and logo sizes and involves every touch point with the customer.
Examples of value creation and destruction in brand value are discussed, and existing and ongoing campaigns are analysed for brand alignment and opportunities to build and reinforce the brand.
Who will benefit from the programme?
All marketers, new hires and anyone who needs to understand and ‘live’ the brand.
What challenges will this programme help you address?
- Brand Value: Marketers will understand how to enhance a brand’s value and use the brand’s positioning as a creative springboard to new ideas.
- Brand Alignment: Marketers will be shown how to ensure campaigns and communications reinforce and build, rather than dilute, the brand’s position.
- Brand Consistency: Marketers consider where in their organisation the customer experience is aligned with the brand promise, and where and what improvements are needed.
- Fresh Thinking: The programme encourages marketers to stretch their thinking and look for new fresh responses to business challenges by considering the elements of the brand promise.
Contact us about
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