Marketing Strategy and Planning
What is the programme about?
The strategic marketing planning process needs to dovetail smoothly with detailed marketing planning in any organisation. Our marketing strategy and planning programmes are aimed at integrating top-down and bottom-up planning to improve the quality of the overall strategic marketing plan, and to ensure that operational plans are aligned with it.
Companies differ greatly in their planning methods. Our courses allow both the core planning team and the wider group that interacts with the plan to compare and contrast their own methods against best practice, to identify concrete ways to improve their current processes.
The programme draws on a range of strategic marketing tools and concepts to help participants consider ways to improve competitor analysis, boost the understanding of the issues shaping their marketing plans, and drive value innovation in their markets.
Who will benefit from the programme?
All marketers who are involved in strategy or planning processes, or have to contribute to or interpret this strategy.
What challenges will this programme help you address?
- Executing a Structured Approach to Marketing Planning: The programme provides tools and a structure that lead to a clear marketing strategy. The tools and processes are tailored to existing organisational planning processes.
- A Strategy with Real Depth: The strategy process develops a clear competitive position and actions to drive sustainable competitive advantage.
- Implementation: The process will help marketers deliver a strategy and plan that can be clearly communicated and implemented within the organisation.
Contact us about
WP provides a robust and creative process for the development of new propositions, equipping marketers to identify and scope the size and achievability of an opportunity, drive insight from customer data and engagement, creatively develop ideas to stretch and optimise the proposition and plan for its development and executionRead more...
LB addresses the importance of interpreting and executing against a brand’s positioning for the purpose of company differentiation, exploring examples of value creations and destruction in brand value, and analysing existing and ongoing campaigns for brand alignment and opportunities to build and reinforce the brandRead more...
CRM – demonstrates how to find, interpret and apply data to support decision making, heavily tailored to participants’ level of experience, the information sources they have access to, their roles and intended use of the data, and the day-to-day business challenges they faceRead more...