Turning Data into Effective Propositions
What is the programme about?
Businesses are learning that the sophisticated use of information is critical to achieving high performance. An organisation that wants to succeed with analytics needs to start to identify the data that provides the most value. Leaders in analytics set strategy and performance expectations which help them to leverage the most useful data. Turning data into effective propositions requires time and dedication to understanding trends and insights into market and customer performance.
We help companies to turn data into effective propositions to define and focus target market communications.
Participants are exposed to case material and data which provides the insight into a real business issue being faced by the business.
Who will benefit from the programme?
All marketers involved in planning and executing marketing and communications plans.
What challenges will this programme help you address?
- Using Analytics in the Business: Analysing data and identifying trends means a company is prepared to meet the challenges of change.
- Using the Diamond Model: A model to help teams adopt an approach to data mining which provides real value.
- Using Data to Reach the Target Market: Identifying good prospects for the proposition in customer databases.
Contact us about
WP provides a robust and creative process for the development of new propositions, equipping marketers to identify and scope the size and achievability of an opportunity, drive insight from customer data and engagement, creatively develop ideas to stretch and optimise the proposition and plan for its development and executionRead more...
S&P draws on a range of strategic marketing tools and concepts to help participants consider ways to improve competitor analysis, boost their understanding of the issues shaping their marketing plans and drive value innovation in their markets. Integrates top-down and bottom-up planning to improve the quality of the overall strategic marketing planRead more...
LB addresses the importance of interpreting and executing against a brand’s positioning for the purpose of company differentiation, exploring examples of value creations and destruction in brand value, and analysing existing and ongoing campaigns for brand alignment and opportunities to build and reinforce the brandRead more...
CRM – demonstrates how to find, interpret and apply data to support decision making, heavily tailored to participants’ level of experience, the information sources they have access to, their roles and intended use of the data, and the day-to-day business challenges they faceRead more...