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Marketing Environments

Business to Business Marketing

We work with many business to business marketing teams, in particular in technology, professional services, and financial services. Marketing challenges typically relate to driving revenues through meaningful differentiation in competitive markets. For example we help our clients develop propositions that are based on penetrating customer insights and then target and communicate the propositions in the most compelling effective way. We help marketing teams develop a deep understanding of how their customers buy and apply this knowledge in providing the optimal marketing support to their sales, channel and service departments.

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Business to Consumer Marketing

Great consumer marketing starts with a deep understanding of your customers, their needs, buying behaviours and motivations.  Too many marketing organisations devolve responsibility for this understanding to agencies and third party channels.  Our marketing programmes put the customer at the centre of all your marketing activities, from the development of new products or services, to the implementation of consumer focused marketing campaigns.

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Agencies

The best account handling teams in marketing communications organisations have a deep and up to date knowledge of marketing, know how to drive revenues through insightful understanding of client needs, and are adept at managing the profitability of their client accounts. We work extensively with advertising and PR agencies, market research firms, and marketing consultancies building these essential agency skills.

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Organisational Capabilities for Marketing Organisations

Great Marketing teams are just that – teams. Under pressure they need to collaborate, create, influence and execute with energy and precision.  We work with our marketing organisations to build these high performing teams, coach leaders so they can better manage and inspire their teams, and instil each member with the core business skills they need to perform. 

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Tools

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    Explore Imparta’s thinking through the lens of your business priorities

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