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Sales Behaviors That Keep Companies Winning

This paper identifies the key behaviors that underpin good selling, with additional insights into how to apply those behaviours in a recessionary context.  The paper addresses four key elements;
  • Manager coaching – how to break the cycle of underperforming sales teams
  • Working on the customer’s agenda – generating leads, demonstrating ROI, mitigating customer risk, dealing with budgets freezes, the changing needs of customers, long decision cycles
  • Spending sales time wisely – attractiveness vs achievability
  • Defending what you already have – retain and grow your existing accounts

Download the white paper here


Sales Coaching Program

The whole is greater than the sum of its parts’- Aristotle

You may have heard the expression 1+1=3 and asked yourself what does this really mean?

In many businesses, sales managers are promoted because they are good salespeople, not necessarily because they are good managers, and that can seriously affect your performance as an organization. This is because it is hard to separate making the sales yourself and coaching someone else to be as effective as you were.

So just think, if your sales manager can effectively coach everyone in their team to be as effective as they were then the team results can increase exponentially.

Research has indicated that sales people who are coached for three-four hours per month typically perform better by around 17% compared to those who don’t (including your top performers).

If this happened in your business what would be the revenue improvement?

You are cordially invited to join us for a unique opportunity, focused on improving your results through Coaching

Why attend?

Underperforming Sales Teams
Sales Coaching can be the difference between underperformance and success. One business measured a 15% increase in sales performance within three months of coaching training with Imparta.

Average Performance across Sales Teams
Who to coach is a core question every sales manager in every organization needs to address. In this program, attendees analyze who to invest time in, when to do it, and how to identify the results across the team.

High Employee Turnover
Organizations are too often left counting the cost of avoidable departures. A study by the Corporate Leadership Council showed that 70% of an employee’s engagement is down to their relationship with their line manager. Our program helps develop a coaching relationship that reduces unwanted turnover.

Difficult to Manage ‘Over Achievers’
Almost every sales team has at least one high performing maverick that hits their numbers but erodes team spirit. In Sales Coaching, your managers learn to apply the correct methodology, including when to coach and when another approach will create a more effective result for all.

Imparta’s Sales Coaching program is specifically tailored to the sales environment. It allows managers to develop skills and behaviors to ensure coaching conversations drive individual and business performance.

Who should attend?

This workshop is designed for sales leaders, sales managers and top talent.

How much will it cost?

$299 per participant plus tax.
Bring 2 get the third place free.

When is the event?

The event will take place in Chicago on Tuesday,
May 21st, 2013 (9:00am to 5:00pm)
Venue TBC

Email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 512 284 4121

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