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Negotiating Client Value

What is the programme about?

The role of sales negotiation has never been more important, but many companies fail to train this as an explicit skill, or to link it to their sales methodology. As a result, value is left on the table; either because salespeople and negotiators give too much away or because they are too focused on winning concessions and fail to spot opportunities to create value for both parties.

Imparta’s Negotiating Client Value (NCV) programme is designed specifically for the sales environment. It echoes the customer-centric philosophy of our award winning core methodology workshop ‘Creating Client Value’ (CCV), building advanced negotiation strategies and skills in the context of the customer’s Buying Cycle.

Who will benefit from this programme?

This programme is primarily aimed at those involved in sales and contract negotiations with customers. Typical roles include Business Development Managers, Account Managers or Directors, Commercial Managers and salespeople.

What will this programme help you solve?

Negotiating Client Value will help you address the following common challenges:

  • Lack of client insight. NCV teaches a robust process which will challenge and change your view of sales negotiation. For pre-sales negotiation preparation, the process is supported by a number of easy to use planning tools to help identify the client’s perspective.
  • Failing to maximise opportunities. Even experienced negotiators get locked into thinking that what is on the table is all that can be negotiated. The Negotiating Client Value programme encourages wider thinking about negotiation and uses creative approaches to increase the size and value of the deal for both parties.
  • Short-term client relationships. NCV helps negotiators to look at the bigger picture and the longer term value of the deal. This approach is helpful in creating deals that add value for both parties.
  • Inability to identify when the client is ready to negotiate. NCV helps participants understand the overlap between selling and negotiating and avoid being drawn into offering valuable concessions during the sales process. The Buying Cycle framework helps negotiators to align their strategies to where the other party is in their buying process.
  • Entrenched client negotiating positions. Many negotiators overestimate their negotiation abilities or underestimate the negotiation capabilities of the other party. We help participants plan effective strategies that can be flexed if the initial strategy is not producing the desired result.
  • Not engaging with Procurement. Salespeople often neglect to include them in their sales discussions and are surprised when they appear close to the deal closure. This workshop helps participants to plan for engagement with Procurement and provides guidance on how and when to engage with them.
  • Loss of composure under pressure. Negotiating for major sales contracts can be stressful. Buyers often deploy artificial pressure points such as time deadlines and competitor offers, or even aggressive behaviour to make the seller concede in fear and win the deal. This workshop teaches participants how to retain composure, push back against pressure points and tricks, and stick to their planned strategy.
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Contact us about

Sales Manager Programme

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Sales Leadership Programme

SLP provides a challenging and insightful journey for your leadership team, giving you the opportunity to work on the business, rather than just in it.


Sales Coaching

SC develops core skills and behaviours to ensure coaching conversations drive individual and business performance, providing practical tools and techniques to support immediate application


Strategic Account Management

SAM teaches sales people how to identify the account data that provides the most useful insights, and introduces a clearly-defined process and interactive toolkit to create, track and monitor practical account plans for immediate application


Commercial Acumen

CA improves the decision-making of anyone involved in acquiring or growing accounts, enabling sales people to achieve and maintain account profitability through greater awareness of key commercial and financial levers


Negotiating Client Value

NCV echoes the customer-centric philosophy of our award-winning sales methodology, Creating Client Value, building advanced negotiation strategies and skills in the context of the customer’s Buying Cycle – maximising negotiation opportunities whilst strengthening client relationships


Creating Client Value

CCV gives sales people the skills and tools to explore the client’s business needs broadly and deeply in order to create joined-up solutions that reach across the organisation and deliver maximum value to the business, using Imparta’s proven, award-winning sales methodology


Consultative Selling Skills

CSS builds upon existing interpersonal skills to establish the fundamentals of consultative selling, even within a high-volume environment. Suitable for both face-to-face and telesales teams


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