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Strategic Account Management

What is the programme about?

Account planning and management typically leads to the collection of large amounts of data, with little clarity on what data provides the most useful insights for the account. As a result, most plans, once completed, are rarely used and the salesperson often reverts to a reactive state of account management.

Imparta’s Strategic Account Management (SAM) programme builds on Imparta’s deep experience in the fields of strategy and sales. It integrates seamlessly with our award winning opportunity management programme, Creating Client Value (CCV), and shares the same customer-centric philosophy, enabling clear reporting between new business and account management teams.

SAM introduces a clearly-defined process and an interactive toolkit that allows you to easily track, monitor and create Account Plans. The workshop revolves around practical application and delegates will leave the session with specific actions and objectives for immediate application to their chosen account.

Who will benefit from this programme?

This programme is especially effective for account managers who have experience of the commercial environment and selling in general, and is scalable for either volume account managers or key account managers.

What will this programme help you solve?

The programme will help you address the following common challenges:

  • Lack of clarity on your position across the entire account. Our toolkit gives you an easy framework to assess your current position within an account to identify current value.
  • Ineffective account structure in place to service the account needs. In the workshop, you analyse the depth and breadth of existing relationships and define your plan for strengthening your account team structure.
  • New deals stall at the eleventh hour. Our analytical tools enable you to quickly understand the political dynamics and identify key stakeholders that need to be involved in the decision process to enable successful implementation of the solution.
  • Complacency in the account. SAM teaches a robust customer analysis methodology to enhance your understanding of the customer’s marketplace and anticipate what may affect demand for your solutions.
  • High levels of account activity still not making good margins. In the workshop, you examine your account profitability and brainstorm ways to reduce costs and improve overall margins, either for single product lines or the account as a whole.
  • Focused on just one or two territories or product/service areas. Our SAM tools enable you to identify areas of potential growth and opportunity.
  • Lack of a clear strategy for developing the account. Through the process of the workshop, you will create strategies for deeper account penetration.
  • Viewed as a supplier to the account. A core aim of the role of the account manager is becoming a trusted adviser within the account.
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Contact us about

Sales Manager Programme

SMP helps managers to identify their key priorities within the context of their organisation, and provides managers with the processes, tools and people skills required to plan strategically and manage day-to-day activities


Sales Leadership Programme

SLP provides a challenging and insightful journey for your leadership team, giving you the opportunity to work on the business, rather than just in it.


Sales Coaching

SC develops core skills and behaviours to ensure coaching conversations drive individual and business performance, providing practical tools and techniques to support immediate application


Strategic Account Management

SAM teaches sales people how to identify the account data that provides the most useful insights, and introduces a clearly-defined process and interactive toolkit to create, track and monitor practical account plans for immediate application


Commercial Acumen

CA improves the decision-making of anyone involved in acquiring or growing accounts, enabling sales people to achieve and maintain account profitability through greater awareness of key commercial and financial levers


Negotiating Client Value

NCV echoes the customer-centric philosophy of our award-winning sales methodology, Creating Client Value, building advanced negotiation strategies and skills in the context of the customer’s Buying Cycle – maximising negotiation opportunities whilst strengthening client relationships


Creating Client Value

CCV gives sales people the skills and tools to explore the client’s business needs broadly and deeply in order to create joined-up solutions that reach across the organisation and deliver maximum value to the business, using Imparta’s proven, award-winning sales methodology


Consultative Selling Skills

CSS builds upon existing interpersonal skills to establish the fundamentals of consultative selling, even within a high-volume environment. Suitable for both face-to-face and telesales teams


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  • Explore your priorities

    Explore Imparta’s thinking through the lens of your business priorities

  • Estimate the impact

    Estimate the impact of Sales training to help create a business case for change

  • Design your solution

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