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Imparta is a global company that creates lasting improvements in sales, marketing and service

We focus on sales, marketing and service because we believe those three customer-facing parts of the organisation play a huge role in the value created for its customers, and for its shareholders.

We’re pleased that our Times article ‘Reducing the Breakeven Time for New Salespeople’ has interested you.
Click here to download the full paper.

To find out more about Imparta and how we can help your company improve its sales performance click here.

Or to find out how we are a bit different please read on below.

Imparta's people are dedicated to helping our clients perform better. We are focused on results, not just training events, and we believe there are several elements that set Imparta apart from our competitors.

If you want a detailed view of these distinctive capabilities, especially if you are comparing different training vendors, check out our Vendor Selection Tool.

But if you just want a quick overview, you're in the right place here. So... what makes us different?

Joined-Up Thinking

why-wheelMost training companies focus on just one of our three main areas: sales, marketing and customer service. We have the scale and the desire to be thought leaders in all three, which means we can achieve your objectives in each area. But beyond that, we can also help you to align the main customer-focused parts of your organisation to create genuine and sustainable competitive advantage.

Global Coverage


Imparta has 140 trainers and associate trainers around the world, and the capability to deliver international sales training through large-scale, global roll-outs that are consistent yet sensitive to local issues. We also have an in-house translation company that uses state-of-the-art techniques to ensure high quality translations at very competitive rates.


Better Methodologies

There’s no shortage of content in the worlds of sales, marketing, service and leadership, but much of it is too academic, or hasn’t been updated in 30 years. Our methodologies are research-based, and we have incredibly high standards around how practical they are in the real world. We also continuously improve them based on our experience in the field.

More Flexibility


We hear a lot of complaints about the inflexibility of training companies. There’s a sense that “the development team left 20 years ago and there’s only one solution, whatever the problem”. Imparta, on the other hand, has a full complement of learning designers and subject matter experts. We customise or create programmes that are exactly what our clients need, with a minimum of extra cost.

Better Learning Technology


Imparta’s technology provides the infrastructure for successful training and embedding. From our i-Coach® learning platform to our advanced computer-based simulations (where we are a world leader), 'real plays', CRM tools and a range of other vehicles for practice and application, we help people learn by doing and keep the learning going back in the real world.

The Capability Building® System


Imparta understands the barriers to adopting new skills and behaviours, and we have spent a decade and millions of pounds developing our Capability Building® System – a comprehensive, modular toolkit that transforms training into a programme for lasting performance improvement.

Practicing What We Preach


How many sales training companies sell to you in the way they say they’ll teach your people to sell? Or display best practice in marketing or service? We are happy to be judged by that standard; we run internal Academies that we believe have driven our growth throughout the recession. And as our own clients, we’re really picky – so we know quickly if anything needs to be improved.

The Client Impact Team


Training without measurement is a like flying a plane with your eyes closed – you have no way to track your progress along a given course, or to correct any course deviations. Imparta has a dedicated ‘Client Impact’ team who track, analyse and report the impact of our training activities at multiple levels, based on the Kirkpatrick model.

The Personal Touch


Imparta’s people are practitioners and business people first, rather than just trainers. Going the extra mile is part of our DNA, and we are completely committed to meeting your business objectives – in a way that is sophisticated yet not a drain on your resources. We give you a named Client Service team, and since our strategy is to have fewer clients with whom we work more closely, all clients are 'on the radar' for our senior managers.


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  • Explore your priorities

    Explore Imparta’s thinking through the lens of your business priorities

  • Estimate the impact

    Estimate the impact of Sales training to help create a business case for change

  • Design your solution

    Scope out how you could make training stick, using our Capability Building® System

  • Compare vendors

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