Good communication takes people on a journey from awareness, through understanding, to commitment. It often begins with a teaser campaign to raise awareness and interest, then moves through the launch phase into the 'what and how' of implementation. It explains how the initiative will help them perform better in their role, what impact it will have on the business, and why it is needed now.
The most valuable communications come from your managers, but other useful tools include presentations, podcasts, videos, animations, emails, posters, simulations, blogs and other social media. Planning is helpful to make sure you cover all the bases in a cost-effective way. It also ensures good coordination between your internal team and any third parties.
What's the benefit? Avoid slow progress and resistance arising from a poor understanding of 'why, what and how'. Help to overcome inertia and sustain positive results by creating a buzz.
- just one element of Imparta’s Capability Building System, a comprehensive, modular toolkit that ensures training interventions create sustained performance improvement. For further details please see Design Your Solution