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Creating a Marketing Academy

The Challenge

academyMany companies that invest in the capability of their marketeting team find that the training doesn't deliver results, because it is not retained by the learner. 

Our experience is that experiential learning is much more likely to be retained than traditional 'chalk and talk'.  However, if you want to make a permanent imrovement in the skills of your marketing team, a relatively small additional investment in follow-through pays huge dividends. 

A Marketing Academy is one of the best ways to make sure that follow-through becomes part of "the way we do things around here". However, trying to create one from scratch is a complex task.

Typical solutions

Imparta has a decade's experience in running some of the world's best regarded Academies, and our dedicated Client Impact team, working closely with our Client Directors and your own team, will make sure that you have the right infrastructure for your business - not too much, and not too little. Every Academy is different, but our modular Capability Building® System has all the tools, technology and processes you need to underpin anything from a single intervention to a global Marketing Academy. 

We can run the Academy for you (you'll need an internal Academy Head to own the internal vision for the Academy, manage stakeholders, etc., and one or two adminstrators to support them) or we can train and accredit your own L&D staff so that they can use the tools directly themselves.

Example case studies

Perhaps the best example of a world-class Marketing Academy that we have been instrumental in creating and running is the Telefonica O2 Marketing Academy

Next steps

  • Use the Design Your Solution section part of this website to select the modules that could form the basis for your Academy. You can then download a customised PowerPoint presentation to use in internal discussions.
  • Contact us to ask specific questions, or to find out more about how we can help you build a world-class Marketing Academy. Even if we don't end up working together, we learn by discussing real-world issues, so we're happy to share our insights without obligation
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