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Developing winning propositions

iss rocketThe challenge

Launching or reinvigorating a new product or service poses many challenges for marketing teams. One of these is making sure that the proposition targets and makes the most of a properly scoped, rather than assumed, customer need. Another is ensuring all elements of the proposition and marketing communications are aligned to their maximum effect.

Typical solutions

If you believe your propositions may be missing their mark, or customers are not responding as you hoped, then these Imparta programmes should help:

  • Customised versions of our Developing Winning Propositions programme focused specifically on your planned propositions. This programme provides a robust and creative process for the development of new propositions. The process demonstrates how marketers can identify and scope the size and achievability of an opportunity, drive insight from customer data and engagement, creatively develop ideas to stretch and optimise the proposition, and how they can begin to plan for its development and execution.    
  • Our Customers at the Heart of Your Brand programme is hugely popular with our clients. The two day programme gives marketers the opportunity to work on a live business opportunity while applying our CLICK™ insight process. Marketers are provided with extensive customer information, behavioural data, and interview customers as they drive actionable insights from their findings. These insights can then from the basis of ideas for new customer centric propositions. 
Finally, Imparta's comprehensive Capability Building® Systemprovides the 'engine' (assessments, tools, coaching and measurement) to embed these skills over the long term.

Next steps

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Tools

  • Explore your priorities

    Explore Imparta’s thinking through the lens of your business priorities

  • Estimate the impact

    Estimate the impact of Sales training to help create a business case for change

  • Design your solution

    Scope out how you could make training stick, using our Capability Building® System

  • Compare vendors

    Clarify your decision criteria & download a customised spreadsheet