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Effective Campaign Execution

iss megaThe challenge

Effective marketing campaigns target the right customers, with the right messages through the most relevant channels. All components of the campaign are planned together and form part of a coherent execution strategy that stays true to the original customer insight(s) and business objective. In practice this is difficult to do. Audiences are fragmented across multiple platforms, find their information in new and different ways, and are bombarded with marketing noise, much of it poorly crafted.

Typical solutions

If you are concerned that your Campaigns are missing the mark, then Imparta’s Campaign Execution Programmes will raise your marketers’ executional skills and knowledge. Whether your challenges lie in communications planning, digital marketing, social media, media planning, aligning campaigns with channels and sales forces, driving value through effective CRM or elsewhere we will deliver a high impact solution tailored to your specific opportunities and challenges

Next steps

  • Use the Design Your Solution section part of this website to select the modules that will help you embed new campaign execution skills. You can then download a customised PowerPoint presentation to use in internal discussions.
  • Explore our Marketing Curriculum in more detail.
  • Contact us to ask specific questions, or to talk to our experts about how we can help strengthen your team's marketing campaign execution skills and processes. Even if we don't end up working together, we learn by discussing real-world problems, so we're happy to share our insights without obligation.
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