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Sales force integration (e.g. post-merger)

The challenge

Combining two different salesforces requires integration at a cultural level, as well as the creation of a common language and sales approach, to ensure a consistent customer experience and mobility within the sales team. Product training will be necessary to encourage cross-selling of the two portfolios, and integration of systems and processes will also require significant support.

Typical solutions

A Sales Academy can provide a great vehicle for driving salesforce integration. Typically we work with our own experts and both sales teams to create a 'best of all worlds' sales methodology. That co-creation process, along with the subsequent training, can build significant cultural alignment, and the rest of the Academy infrastructure keeps it in place. Many of the tools in the 'Connect' and 'Engage' stage of the Capability Building® System can also be used to facilitate the cultural change more directly.

Example clients and case studies

Next steps

  • You can use the Design Your Solution part of this website to think through how you might approach the integration of different salesforces, then download a customised PowerPoint presentation that you can use as a thought-starter with your team.
  • Alternatively, contact us to ask a specific question, or to find out more about our work in salesforce integration situations. Even if we don't end up working together, we learn by discussing real-world problems, so we're happy to share our insights without obligation.
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  • Explore your priorities

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