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Selling to the C-Suite

The challenge

iss 14 ladderWould you like to be selling higher up the food chain, engaging the C-Suite around issues of strategic significance, with budgets to match?

Easier said than done, if your salespeople lack the gravitas, business acumen, contacts and even language needed to engage at that level.

Typical solutions

Our Selling to the C-Suite programme helps those senior salespeople who need to engage a very different type of stakeholder, often without a clear knowledge of who C-level executives are or what they care about.

We can also draw on our modular Leadership programmes to give more depth around specific functional issues at the C-suite (strategy, marketing, finance, people and operations, etc.).

Example clients

  • IBM
  • London Business School exec education progammes

Next steps

  • Explore our sales curriculum in more detail.
  • Use the Design Your Solution section part of this website to decide how to embed these new skills (you can then download a customised PowerPoint presentation to use in internal discussions).
  • Contact us to ask specific questions, or to find out more about our work in helping sales teams to lift their game to the C-Suite. Even if we don't end up working together, we learn by discussing real-world problems, so we're happy to share our insights without obligation.
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Tools

  • Explore your priorities

    Explore Imparta’s thinking through the lens of your business priorities

  • Estimate the impact

    Estimate the impact of Sales training to help create a business case for change

  • Design your solution

    Scope out how you could make training stick, using our Capability Building® System

  • Compare vendors

    Clarify your decision criteria & download a customised spreadsheet