About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Aligning Sales and Marketing
Frustration can often exist between the sales and marketing function in an organisation if propositions (products and services) are not aligned to the sales process, language or methodology deployed by the sales team. This can result in distrust or even an unwillingness to introduce the propositions to new or existing clients.
This workshop has been designed for marketers who are directly or indirectly involved in creating propositions within the SME and Corporate sectors.
The overall goal is to ensure marketers help drive sales performance by leveraging the core sales strategies and tools within their organisation to communicate propositions as effectively as possible to the Corporate and SME sales teams.
Imparta’s Aligning Sales and Marketing programme addresses the following common issues;
- Ensures marketing campaigns/propositions provided to the sales teams reflect an understanding of the target customers buying process.
- Ensures sales teams are provided with detail, illustrations and guidance on how the proposition might be introduced to different target groups.
- Helps in the creation of completed examples, collateral and core tools that will help sales teams understand how propositions might be communicated to clients at each stage of the buying cycle.
- Provides ideas to help sustain the marketing messages in day to day BAU sales activities.
- Develops ideas for processes to support feedback from sales and refinement of marketing communications.
- Facilitates the use of a common language within the marketing and sales functions.
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