About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Brand Strategy and Development
Participants learn from a combination of frameworks, brand examples and exercises how to build a sustainable brand. This means building a holistic view of what a brand ‘is’, and understanding how the whole organisation needs to contribute to its development.
Using practical tools and techniques, participants discover more about the brands they deal with and how to assess brand strengths and weaknesses, along with ways to align the different elements that can affect the cohesion of the brand in the customer’s view. Participants are equipped to build (or contribute to) a strong brand vision and to develop a clear path for the brand’s future.
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