About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Customer and Marketing Insight
New customer insights inspire new products, services or breakthrough communications to customers, and are fundamental to business heath. Although technology has made it easier and less costly to gather information, customer insights are not revealed just by statistics.
We help companies engage the talents of their staff to generate insights, by defining what a real ‘insight’ is, providing a process that helps to generate them, and then identifying those of real value. The experience flexes rational and creative thinking skills as participants learn techniques to use in probing customer motivations and behaviours, and to become more insightful individuals.
Customer insight courses may also incorporate wider market insights, to improve understanding of a company’s positioning relative to its competitors, and the external factors that are driving market changes.
Following attendance on the programme participants will:
- Understand the need to be a customer focused organisation in order to achieve sustainable competitive advantage.
- Understand the fundamental role of market and customer insight in developing and delivering a superior customer experience for target segments.
- Understand the different methods for generating insights in order to drive and develop brand relationships, propositions and customer engagement.
Copyright © Imparta 2012
