About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Structured Thinking Around Complex Issues
This programme is been designed for delegates who are expected to tackle complex strategic projects within their role.
The overall goal of this course is to improve an organisation’s capability and confidence to tackle complex strategic projects in a more structured manner and to communicate findings and recommendations more effectively both within the divisions and elsewhere.
At the end of the module, participants will:
- Be able to define clearly the problem to be tackled
- Be able to structure the issues and find the key questions that will need to be answered
- Have the skills to plan the tasks and analysis that will allow the key questions to be answered
- Be aware that relying on hypotheses carries risks when the complex issue is unfamiliar
- Be more familiar with selected frameworks for strategic analysis
- Understand what is needed to engage stakeholders in productive conversation
- Understand that communication can be more effective when structured logically
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