About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Marketing Overview
Today's business environment is both challenging and exciting for marketing professionals.
As companies fight to outperform each other by better anticipating and satisfying market needs, sales, customer service and marketing departments are working together more tightly in order to get closer to the customer.
This movement has changed the way that marketing professionals work and what they are measured on. It's no longer just about executing campaigns and measuring results. Instead, marketing departments are now engaged in 'joined up' marketing - making sure that their business strategy and planning is sound, and that campaigns move through to execution with no disconnects in the marketing chain. In other words, it's now critical that Marketing Leaders, Marketing Managers and Marketing Executives now work as a coherent team.
This new approach also implies better collaboration across inter-departmental functions. More people must understand marketing fundamentals to help them 'think customer' in their own actions. Traditional marketing skills such as developing insights about customer needs, thinking creatively, and building the company's brand reputation have a proven value in the marketplace, and they are now seen as disciplines that must be understood and practised by everyone.
Imparta's experiential approach to blended learning ensures that we link practical marketing to the real business issues and challenges that marketers face in their own company, as well as bringing in best practice and cross-industry examples to stimulate new ideas.
Learning Areas Covered by Imparta: Marketing
Below is an indication of the areas in which we offer training. As we offer custom and tailored solutions, we can adapt and merge courses as required to meet your specific needs.
| KEY: (suitable for) | |
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= Marketing Leaders |
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= Marketing Managers/Specialist Marketers |
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= Marketers/Junior Marketers |
To find how we can help these groups succeed, click the links in the table below:
* As required for specialism and adjacent specialisms.
As well as offering training in the above areas, we also offer coaching for marketing leaders and managers to help them develop their effectiveness meeting their own goals.
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