About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Marketing Managers / Senior Marketing Specialists
No matter how big or small a marketing team may be, it needs diverse skills in order to turn marketing objectives into action. These range from highly analytical tasks – for example, those used to build an organisation’s marketing intelligence system – to creative abilities that can lead to ‘breakthrough’ thinking that opens up whole new segments in the market.
Integrating these skills requires all marketing managers to plan their activities to align with higher marketing objectives, whether the individuals are working as marketing specialists or project co-ordinators.
Plans for any marketing activity should be driven from a deep understanding of the profiles and behaviour of target customers,including breakthrough customer insights. These insights should drive strategy and practical action plans to meet specific marketing objectives, such as improving products or services,or developing compelling propositions and communications. The challenge for marketers is then to keep activities on time, on budget and aligned to the overall marketing strategy right through the stages of execution. This may involve managing marketing staff, information, projects, and external suppliers, and coordinating the work of different disciplines.
As marketers may need to communicate up, down, and across the organisation to share insights from the market and check that the company delivers on its brand promise, they will often benefit from gaining a grounding in skills beyond the marketing function in order to improve collaboration.
We help Marketing Managers and Specialist Marketers develop capability in the following areas:
- Marketing Strategy and Planning
- Brand Strategy and Brand Development
- Aligning Sales and Marketing
- Building Customer Loyalty
- Creativity and Innovation
- Developing Propositions
- Developing Outstanding Campaigns
- Customer Insight
- Marketing Fundamentals - Core Theory
For further career building, they may also benefit from:
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