About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
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Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
The Retail Simulation's Core Elements
The simulation is divided into modules that map to the stages of the customer journey. Each module provides an immersive learning experience, where participants can practise new skills in a safe but realistic, nonlinear environment.
Each module has multiple outcomes, allowing users to re-try individual sections where necessary, to hone their skills further.
The simulation is built on the following core elements:
Simulated Characters
Using computer-simulations, user can interact with ‘virtual’ customers, replicating typical in-store scenarios. Photo-realistic visuals also provide a rich and realistic learning environment.
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Characters represent the different customer segments who have individual needs and buying criteria. Demonstration (video - requires Flash 9) |
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Multiple customer interactions simulate the added pressure of a busy day in-store Demonstration (video - requires Flash 9) |
Dialogue
Multiple conversation topics allow a high degree of non-linearity even within a single conversation. This dramatically increases learning effectiveness by allowing users to make errors of omission as well as commission. There are multiple outcomes from each simulation module, and users can re-try individual modules if they wish, to hone their skills further.
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Mentor Support
This performs a key role in providing feedback on how well users have handled an encounter and allowing them to reflect on their experiences - a vital part of the adult learning process . More coaching is provided at initial stages, gradually reducing as the learning progresses and ensures that by completion the user is equipped to apply the target skills to various situations.
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Demonstration of mentor guiding (video - requires Flash 9) |
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Demonstration of user reflecting on their experience |
Diagnostic elements
The final simulation module contains diagnostic elements keep a record of the users actions and provides feedback on a the competencies outlined on the framework for their role. This feedback provides an important benchmark and, critically, a learning plan to form the foundation of their development.
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PDA Tool
Product and tariff information is embedded in a PDA-like device which is referred to throughout the simulation. This allows analytical skills to be practised alongside customer facing skills as most situations require both.
Users can also access the theory animations to remind them of the different stages of the customer buying cycle.
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Demonstration of practising analytical skills |
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