About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Business Acumen
Imparta’s Business Acumen programmes are designed to help professionals, salespeople and managers to improve their general business understanding and skills. The focus tends to be on external issues such as clients and markets, while the related topic of Commercial Acumen focuses more on internal issues such as account profitability.
Business Acumen programmes are customised from a range of modules to meet your specific needs, but typically include elements on finance, strategy, marketing and organisation. Where the goal is improving performance in a particular situation or role, the skills are practised in a relevant context.
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