About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Coaching
The ability to coach people is a critical skill for any manager, and of particular importance as a way of sustaining performance improvement in sales and marketing teams.
Imparta’s coaching programmes may be used standalone, or integrated into the managers’ courses for a specific skill-based initiative. They draw on proven coaching models that are transferable across all disciplines, and address the “how” as well as the “when” and “where” of coaching. Coaching is a very personal skill and we also work to help individuals understand how they can best use coaching as a tool, and to overcome any barriers to them being a good coach.
Typically we then give participants experience in coaching the specific skills relevant to their function, often with individuals who need support with a live business situation or opportunity. For more details on sales coaching as one example of this, please click here: Coach
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