About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
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Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Coaching
The ability to coach people is a critical skill for any manager, and of particular importance as a way of sustaining performance improvement in sales and marketing teams.
Imparta’s coaching programmes may be used standalone, or integrated into the managers’ courses for a specific skill-based initiative. They draw on proven coaching models that are transferable across all disciplines, and address the “how” as well as the “when” and “where” of coaching. Coaching is a very personal skill and we also work to help individuals understand how they can best use coaching as a tool, and to overcome any barriers to them being a good coach.
Typically we then give participants experience in coaching the specific skills relevant to their function, often with individuals who need support with a live business situation or opportunity. For more details on sales coaching as one example of this, please click here: Coach
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