About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Commercial Acumen / Finance for Non-Financial Managers
Our Commercial Acumen courses build greater awareness of the commercial impact of business actions and how different levels of financial decisions and measures are related.
Participants gain a full understanding of the key value drivers within a business and how different investment and management decisions can affect these and, as a result, the overall value of the business. At a personal level, participants gain knowledge of key financial concepts and how they apply them to their own functional activities.
Participants practise skills that will raise their confidence in applying commercial logic to account management, project management and/or the screening of ideas, allowing them to build stronger financial and business cases and win support for the activities they wish to progress. A related course area is Maximising Account Profitability.
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