About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Practical People Management
Strong people management is the route to reaching business goals and ‘good management’ can make a marked impact on a company’s profitability. However, the concepts managers study are not necessarily those they actually display in practice.
These courses focus on sensitising managers to key behaviours that make a difference in how they can achieve the best from people by agreeing on definitions of ‘good management’ principles, then working in simulated situations to test their own behaviours as part of building Managerial DNA – Demonstrating (role-modelling), Nurturing and Appreciating. Simulated scenarios cover issues such as demonstrating integrity and establishing trust; maximising a team’s efficiency and output whilst simultaneously providing development opportunities’; and identifying the skills and capabilities of staff and the managerial skills needed to retain these; and self-awareness exercises on how they demonstrate appreciation of staff.
To ensure the learning is taken back to the workplace, participants take back action plans to implement and share with their immediate and extended teams and those they personally manage.
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