About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Building Customer Loyalty
By definition, as a market matures for a product or service there will be less growth from new customers. The priority becomes retaining existing customers and defending them from the competition.
Companies that gain competitive advantage at this stage of a market’s development excel in their customer relationship management. They are able to retain, engage and build the loyalty of customers through a deeper understanding of customer expectations, and by making sure these expectations are met and surpassed.
Building customer loyalty requires “joined-up” thinking across the whole company. We help to build this by providing participants with a structured view of the customer management concept and process. Using powerful tools and organising frameworks, we then build practical skills to analyse the specific factors that drive customer satisfaction, and evaluate where processes or actions are creating or destroying value. Creative synthesis is then used to identify concrete actions to improve the design and delivery of customer experiences, to build relationships and drive business growth.
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