About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Developing Outstanding Campaigns
As it becomes ever harder to cut through marketing noise, finding innovative media to use in campaigns is an important way to gain attention.
We help participants build their marketing communications skills through a better understanding of the challenges and opportunities that exist in the changing media landscape, and how to track effectiveness. There is opportunity to practise and build expertise on developing and managing integrated campaigns, to check typical actions against a ‘best practice’ process and to gain more confidence about how to assess success.
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