About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Developing Propositions
Even great customer insights are only commercially useful if they can be developed into winning propositions. As good ideas are too often copied quickly by competitors, the search for differentiated propositions never ceases.
We help companies outpace their competitors by developing the team skills to necessary to build strong propositions frequently, rapidly, and effectively. We also put these skills into context in a ‘best practice’ process: participants take a proposition through various analytical and creative stages which include examining the target market, and testing that the customer insight is relevant and viable.
The courses work on propositions linked to the company’s real target market, so that the ideas developed can be taken back for further development in the field.
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