About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Marketing Fundamentals - Core Theory
This content area is for those new to marketing, or who want to broaden their skills to ensure they know how their area of activity fits within the overall picture. Imparta provides materials and methods to accelerate understanding of marketing principles and concepts, and how to apply them. Marketing Fundamentals can be delivered as workshop based courses, or as a purely on-line set of animated tutorials in our Marketing i-Coach ©.
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