About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Online Marketing
‘Online’ activities are the fastest growing area of marketing, enabling companies to raise sales and profits, and make personal connections with customers.
This course is for those who need to gain an up-to-date overview about the ‘online world’; to identify potential opportunities for their company and to consider how and when the online marketing channel could enhance their marketing mix.
During the course delegates will:
- Identify the benefits of online marketing as well as dispel myths surrounding its use;
- Learn about trends and drivers affecting online behaviour and how to make the most of them;
- Receive practical examples and techniques to improve their understanding and help implement online marketing successfully;
- Assess how and when to use online activities within a campaign and/or to deepen customer relationships;
- Learn how to optimise marketing effectiveness by tracking the results of online activities;
Delegates will take away ideas to enhance their own marketing activities, plus practical references and tools to turn those ideas into action.
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