About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Product Training
Imparta offers tailored programmes that use custom simulations and e-learning to combine product training with sales training so that sales staff not only understand what a new product or service is and does, but how to sell it. The technology is designed to allow quick and easy adaptation for other product launches once the initial design is complete.
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