About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
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Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Aligning Sales and Marketing
Aligning the activities of sales and marketing teams more closely is an area of increasing interest to companies, particularly those with direct sales forces selling to business customers.
We help marketers build a better understanding of the customer’s buying cycle and the challenges and opportunities their sales colleagues will face in consultative selling situations. This helps focus marketing activities and materials more effectively to specific stages of a buying decision and the different agendas of decision influencers. We also help salespeople to provide a better flow of information and insight back to Marketing from the field.
By providing the right type of support between the sales and marketing teams, and building a common viewpoint and language, more value can be built for potential and existing customers, leading to higher sales revenue and stronger client relationships.
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