About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Core Sales Skills (Creating Client Value)
A highly practical core sales programme based on advanced research into buyer-centric selling, delivered using a sophisticated learning and reinforcement approach that includes simulations, application coaching, planning tools and impact measurement. CCV is available in a range of versions that allow an organisation to deliver relevant skills to different groups, while maintaining a common language and understanding of the customer’s agenda. These versions include:
- New business development vs. account management
- Field vs. telephone based sales
- Direct (B2B and B2C) vs. indirect (B2B2C) sales
- Product trainers
- Support functions such as Customer Service and Technical Service that play a part in the team sale
For details of the content please visit Creating Client Value.
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